In 2010, VTS – Vereinte Theater Schaffende der Schweiz needed to rebrand itself in order to affirm its presence among artists throughout Switzerland. In the course of the work and after much brainstorming, the acronym ACT – Association of Theatre Creators – emerged as the new name. The work on design preceded the work on branding. This operation effectively allowed the association to no longer be strictly assimilated to the German-speaking part of Switzerland.