Promotion of the season’s 5 theatrical productions
In order to gather interest of local press and radio media journalists, and invite them to a press conference, a set of 5 interviews of the Directors were realised.
Upstream, each of them were previously invited to prepare themes around their own presentation as well a synopsys of their theater plays. This his phase was a joint preparation of the programme content, and these videos later were used as promotional support towards the public through social media.
Strict branding as well as aesthetics of two cameras shooting, and use of the directors’ charisma served to arise the Theater du Crève-Cœur as a reliable and attractive challenger in the Geneva cultural scene.